Bringing "Christmas" marketing back under pressure from Christian religious organizations.
[quote:6c05395b7c][b:6c05395b7c]Wal-Mart, other retailers revive Christmas marketing[/b:6c05395b7c]
Anne D’Innocenzio | the Associated Press
Posted November 10, 2006
NEW YORK—This holiday season, Wal-Mart isn’t trumpeting big bargains only. It’s also bringing "Christmas" back into its marketing, after several years of playing down the term.
Wal-Mart Stores Inc.‘s Christmas cheer seems to be a hot trend this season as several other retailers including Kohl’s Corp. and Macy’s, a division of Federated Department Stores Inc., are also stepping up their Christmas marketing.
The moves respond to mounting criticism from religious groups that staged boycotts against Wal-Mart and other merchants after they eliminated or de-emphasized "Christmas" in their advertising.[/quote:6c05395b7c]
Although they claim to encourage other sorts of religious speech, clearly this was fomented by conservative Christian organizations, knowing well that they are in the majority.