Apple Provides Fans With Religious Experience, Brain Scans Reveal
By Sara Yin
May 17, 2011
A team of UK neuroscientists has scanned the brain of an Apple fan and discovered that Apple products stimulate the same part of the brain as religious imagery does in people of faith.
The Bishop of Buckingham [had] compared Apple to a religion. . . . And when a team of neuroscientists with an MRI scanner took a look inside the brain of an Apple fanatic, it seemed the bishop was on to something. . . . The results suggested that Apple was actually stimulating the same parts of the brain as religious imagery does in people of faith. . . .