http://www.ted.com/talks/jonathan_haidt_humanity_s_stairway_to_self_transcendence.html

Group selection overview at 7m. He says the free rider problem can be solved by the creation of competition between groups. I would argue that enforced morality could also solve the free rider problem.

The ecstasy of self-transcendence is an oxymoron since the self is itself experiencing that ecstasy. Haidt wants us to believe that special feeling is “sacred” but that step in “sacredness” is regressive. “Sacred” has no place in science. It is a word for religion and Haidt’s TED talk is a disservice to rational humans who know self-transcendence to be “Consciousness”, and consciousness is not sacred it just is consciousness.

it does seem like “sacred” get’s tossed around too much

Competition actually degrades morality.  While there is more group cohesiveness, outsiders are seen as deserving no respect or help. 

On the other hand, enforced morality is called laws.  Rather than behaving ethically, many look for ways around the laws.  We need ethical behavior and the value of helping others and cooperation to be taught in very early years in school and even more important, to have the parents model moral, ethical, cooperative behavior for their kids.

Occam