The Economist
Posted: 11 April 2012 07:03 AM   [ Ignore ]
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OK, what am I missing? I used to subscribe to The Economist and I believe it is the best source for intelligent world news. But it’s expensive and I was hoping that the digital edition would be cheaper.

What I see is that a one year subscription to the print edition (which includes the digital edition) is $127. LINK

And a one year subscription to just the digital edition is $130. LINK

What’s up with that? Anyone know?

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Posted: 11 April 2012 07:05 AM   [ Ignore ]   [ # 1 ]
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Interesting. Perhaps their digital edition is becoming more popular?

FWIW I love the Economist but don’t have time to give it the time it requires. Thinking of letting my subscription lapse ...

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Posted: 11 April 2012 07:17 AM   [ Ignore ]   [ # 2 ]
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dougsmith - 11 April 2012 07:05 AM

Interesting. Perhaps their digital edition is becoming more popular?

But given that the digital edition is the print edition (since it includes the digital edition) minus the print, it should clearly be cheaper.

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Posted: 11 April 2012 07:44 AM   [ Ignore ]   [ # 3 ]
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traveler - 11 April 2012 07:17 AM
dougsmith - 11 April 2012 07:05 AM

Interesting. Perhaps their digital edition is becoming more popular?

But given that the digital edition is the print edition (since it includes the digital edition) minus the print, it should clearly be cheaper.

OK, missed that. In that case, seems they’re trying to induce people to take print. Not sure why. Perhaps ad rates are higher?

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Posted: 11 April 2012 11:44 AM   [ Ignore ]   [ # 4 ]
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Perhaps they are thinking (they must have done some research on this) that people who read print are more likely to keep subscribing. Every day I get tons of email and actual mail from photographers and illustraters. I rarely bother to look at the emails but I occasionally take a look at the printed material. Not sure why.

But a friend of mine works for a large advertising agency in their marketing department and knows a lot about this kind of stuff. I’ll ask him next time I see him.

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Posted: 11 April 2012 12:00 PM   [ Ignore ]   [ # 5 ]
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Thanks George.

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Posted: 24 April 2012 08:33 PM   [ Ignore ]   [ # 6 ]
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I got to see my friend today and I asked him about the Economist subscription. He thinks that the reason for why the print version (plus the digital one) is cheaper is because the Economist thinks that print won’t probably last much longer and they are trying to persuade those who still buy print to switch to digital. I asked why not then make the digital cheaper to begin with and he told me that people who buy print do so because they don’t like digital (no matter the price) and the only way to slowly win them over to the other side is through the printed magazine. I hope it makes sense the way I am explaining it…  confused

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Posted: 25 April 2012 03:48 AM   [ Ignore ]   [ # 7 ]
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George - 24 April 2012 08:33 PM

I got to see my friend today and I asked him about the Economist subscription. He thinks that the reason for why the print version (plus the digital one) is cheaper is because the Economist thinks that print won’t probably last much longer and they are trying to persuade those who still buy print to switch to digital. I asked why not then make the digital cheaper to begin with and he told me that people who buy print do so because they don’t like digital (no matter the price) and the only way to slowly win them over to the other side is through the printed magazine. I hope it makes sense the way I am explaining it…  confused

I’m not sure I understand, but OK.

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Posted: 25 April 2012 05:14 AM   [ Ignore ]   [ # 8 ]
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Doesn’t make sense to me George. I have to believe that the readers of The Economist are, on average, more intelligent than this reasoning suggests. It simply makes no sense to offer A + B at a cheaper price than B alone - especially when B has almost no material cost (e.g., no paper).

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Posted: 25 April 2012 05:55 AM   [ Ignore ]   [ # 9 ]
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I know, it doesn’t make much sense to me either. My friend seemed pretty confident, though, when he said that they already “own” the digital subscribers because that’s where the industry is headed and are giving the printed subscribers last chance to get hooked on the digital version before the magazine makes the final switch.

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Posted: 25 April 2012 05:57 AM   [ Ignore ]   [ # 10 ]
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It’s marketing. Of course it doesn’t make sense.  LOL

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Posted: 25 April 2012 11:29 AM   [ Ignore ]   [ # 11 ]
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dougsmith - 11 April 2012 07:05 AM

Interesting. Perhaps their digital edition is becoming more popular?

FWIW I love the Economist but don’t have time to give it the time it requires. Thinking of letting my subscription lapse ...

You could send you’re old issues to Traveler   tongue wink

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Posted: 25 April 2012 01:21 PM   [ Ignore ]   [ # 12 ]
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citizenschallenge.pm - 25 April 2012 11:29 AM
dougsmith - 11 April 2012 07:05 AM

Interesting. Perhaps their digital edition is becoming more popular?

FWIW I love the Economist but don’t have time to give it the time it requires. Thinking of letting my subscription lapse ...

You could send you’re old issues to Traveler   tongue wink

No, I’ve bee a subscriber until this year. Thanks though!

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Posted: 04 May 2012 09:49 AM   [ Ignore ]   [ # 13 ]
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I read The Economist, as well as People, for free at my local Barnes & Noble bookstore.

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Posted: 04 May 2012 07:15 PM   [ Ignore ]   [ # 14 ]
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Its an ad revenue thing.  They get higher ad revenue from print because advertisers think people who buy the print version will look at the ads.  The New York Times and other major papers so the same stupid thing.

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Posted: 05 May 2012 06:51 AM   [ Ignore ]   [ # 15 ]
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Coldheart Tucker - 04 May 2012 07:15 PM

Its an ad revenue thing.  They get higher ad revenue from print because advertisers think people who buy the print version will look at the ads.  The New York Times and other major papers so the same stupid thing.

Thanks CT. It’s bullshit, but I think you’re right.

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