Yes, my idea was that before I could sell EBM and a critical appraisal to vets, I had to introduce some healthy self-doubt, to explain why the intuitive ways of evaluating our interventions don’t work very well. That led off into some philodophy, cognitive psychology, and other stuff that didn’t seem immediately relevant to the audience, but over the course of the day (I had about 4 hours of lecture alltogether), I think I was able to build a case for why science works better than what we already do.
To some extent, I think the same message can be pitched to patients/pet owners. Thomas Kida’s book Don’t Believe Everything You Think does a nice job of this, and so do a number of Michael Shermer’s books and others. I did actually pitch a book for pet owners to a couple of publishers, and it began with a review of why we need science since our own natural methods for evaluating complex phenomena are deeply flawed (it then went through a number of specific alt med approaches to examine them critically). There was a bit of interest but also the sense that a book like that specifically for the pet owning market wasn’t likely to sell very well, and I’ve since gotten too busy to rearrange it to be more marketable.
Anyway, I think we can never have enough resources or push this message hard enough. You are welcome to use any of the slides, quotes or other pieces from this presentation however you like if they are helpful in making something like that for you patients.