Have you ever found that you discover that you like a new food product only to be disappointed a year or so later when they change the ingredients and flavor?
I used to love that Unilever product, “I Can’t Believe It’s Not Butter”. They did a few upgrades and it seemed even better. Then all of a sudden, they changed the ingredients claiming that it is a “new and improved” product but it lost all its flavor! It tastes like waxy cheap margarine. I wrote the company to complain and they just told me that their survey tests indicate that people preferred it. I can’t believe it’s not not butter! Now I see that the Wikipedia shows that there is a different British and American recipe. I’m wondering if it’s possible that we here in Canada had the British version and then got swapped to the American. Either way, I am disappointed and feel that this is no different than the street con, “Bait and Switch”.
The same occurred here with a product here called, “Zero” bar. Here the recipe and ownership was a Belgian company which made it a luxurious rich truffle-like chocolate that makes those Lindor Chocolates seem extremely cheap. Anyways, they came in three versions: white, dark, and milk chocolate. The outer chocolate was harder but it was so soft that they melt at just above room temperature. And for this reason, they only sold during winter seasons.
All of a sudden one day I went into the one store that sold them here and was disappointed to find that the flavors were completely changed. The melting point was brought way above room temperature and the flavor lost all their nut flavoring that is customary with Belgian chocolate. So I sought the Internet to see what was wrong and found a notice in a European link to a purchase by Kraft to the small Belgian company. It noted that although they purchased the rights, they didn’t purchase the recipe!! What is funny is that my local store still sells it seasonally even though it is unnecessary. I am amazed that some people’s loyalty to a product can be tricked even when they change the flavor. I contacted Kraft and they denied the purchase.