Has anyone else noticed there seems to be alot of controversy over racist, sexist, too sexual commercials lately? There was the Cadillac ad with some Kate Upton chick being too sexy, now there’s the Sports illustrated one that supposedly is racist because the models are posing with locals wearing local garb.
I can see this as a result of scumbag marketers thinking these divisive “social issues” are hot button issues and so why not use them to stir up interest in commercials. It wouldn’t be very hard to create a blog, have the blogger raise hell about the racism in an ad, then because of the guaranteed controversy, get people to watch the ads, visit the sites, etc.
Similarly I don’t find it at all hard to believe Weather Channel sensationalizing “the big storms” so that people tune into their TV channel or website. It’s the perfect draw.