The subject line smacks of a copy writer. I suspect the original poster has a vested interest in the site linked, and this is nothing more than spam.
One of the oldest internet marketing tricks in the book is to join an online forum and feign concern on the topic, while linking to your own website. Once the hits start coming, you can either sell your e-book or whatever you’re peddling, or simply charge more for your advertising once you have more traffic.