From what I’ve heard of these “secret natural cures books” they are all the same. The book is as VAGUE as the commercials!
The real catch is that in these books, they entice you with slippery slope marketing and consumer testimonials about the secret cures, then state that they can only tell you about the cures on their pay-by-credit-card website because, get this, the FDA has threatened them that if they ever give out the “secret cures” every book that is published will be confiscated and the publishers will be jailed for disclosing government secrets. Therefore, you not only have to buy the book to be told which website to go to and pay to go on that website.
Then guess what? Once you’re on the website, the secret herbal concoctions are only available for purchase on THAT website! And how convenient, they already have your credit card info because you just used it to subscribe to the site. Well, you’re not going to come so far through TWO secret club entryways just to turn down the cure for cancer that the FDA is so concerned about they will send agents in black suits to bang down your door and take your book back, are you? You must purchase the secret cures!
And then guess what else! You can’t purchase one bottle. Nope. When you order a trial bottle, the fine print type mentions you agree that by ordering one bottle, you subscribe to a one year “contract” of monthly shipments of a variety of herbs, charged monthly to the card you’ve given them the number to. Since you clicked on the contract to order, you’re legally locked into the shipments. (Negative Option Marketing.)
So people have to:
- Pay for the book (they can’t tell you the cure on the radio)
- Pay to “join” the secret website (how do they know you’re not a secret government agent unless you pay?)
- Pay for the bottle of “miracle herbs”
- Pay for it every month for a year because you didn’t notice the 6-point-font disclaimer on the screen
- Still die of cancer
It’s disgusting, evil, marketing scam genius.
Negative option marketing first started with those CD ordering places, you remember, the old 12 CDs for a penny? All you have to do is buy a few more over the next year? They neglect to mention there is a $7 shipping charge, as well as a $5 handling charge on each one? And if you don’t send back that damned postcard, you’ve just purchased some lousy movie soundtrack you’ve never heard of.
Well these newer negative option marketing scams are sort of like the CD thing. You will see them everywhere on website ads for “Acai berry weight loss” or “Mandy’s dieting blog” “Cut belly fat with this 1 rule!” or “Tooth whitening secrets exposed!” or “I cured my wrinkles!” These sites pose as fake “real average people” with a blog about this great weight loss secret they’ve uncovered. Now, sites like that have been around a while so the new scam is that this average person has discovered a “dynamic duo” of two products that on their own do little, but together make you drop 7 pounds a week, have glowing white teeth, cure cancer, etc., etc. Then they say you can try their two products free, through this great site they tried themselves (the same damn site whose copywriters wrote the fake blog) just click the link for your FREE TRIAL! You only have to pay shipping and handling! Well that $5 shipping and handling charge, once they have your credit card number, is now an $80 a month “contract” you didn’t realize you signed. You’re stuck with acai berries up the wazoo for a year.
So they are a bit like the old CD club, except you didn’t know what you were getting into, and you can’t cancel anything or opt out by mailing back a postcard. In fact, the 1-800 number you call to cancel with will frequently ring unanswered, or the email contact will bounce back as undeliverable. They make it as difficult as possible (or impossible) to cancel. For example, if you get a hold of them at all, they will state you need a notarized letter from your doctor stating the herbal pills did not work.
More info on negative option marketing scams - protect yourself by reading these stories:
- Careful, Those Free Acai Products Might Come Attached To A Delicious Scam
- Florida AG Investigates FreeCreditReport.com
- Who’s Smiling Now? Enzyte Scammer Gets 25 Years In Prison