This article is from 2006, but someone just forwarded it to me and it’s very interesting:
“So if you had a questionable product—say, a pill filled with nothing more than an empty promise, how hard would it be to find someone to make an infomercial and sell your product to millions? Dateline decided to find out.”
Reporters filled gel capsules with Nestle Quick, went to an infomercial production company, and asked them to make their fake “wrinkle cure” pill legit. Knowing it was bull, the infomercial company quickly found a doctor to pay $5,000 to endorse it, and several actresses to claim they tried to pill with excellent success. It was rather amazing how easily and quickly it all went down. And it was interesting to learn how things happened “behind the scenes.”
They don’t even ask what’s in the pills! Yet in just a couple of weeks, they were prepared to market and fill orders to millions across the country.