Don’t Get “Framed”—Register Now for the Skeptic’s Toolbox!

June 23, 2015

Sometimes it’s not what you say, but how you say it.

Politicians know it. Advertisers know it. And those who make extraordinary claims about science (and pseudoscience) certainly know it: Presenting the same information in different ways by using different names or emotional triggers changes the way those claims are perceived. And we can all fall victim to it—the general public, as well as scientists and skeptics. We’re all human!

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Thank goodness for the Skeptic’s Toolbox, coming August 6–9 in Eugene, Oregon!

Every year, the Skeptic’s Toolbox offers a weekend of hands-on workshops and training for the skeptically inclined. For 2015, the theme is   “Framing: Sanctifying the Bogus and Demonizing the Scientific.”

This year’s Skeptic’s Toolbox will examine how framing affects perceptions in journalism, medicine, politics, and other areas in which people have to choose to believe or reject dubious claims. It will focus not only on how framing changes the acceptability of a claim but also on the backfire effect—when providing evidence against a claim actually strengthens, rather than weakens, the belief in that claim.

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On hand to guide you through it all is a sharp, talented group of skeptic leaders, like Ray Hyman, James AlcockHarriet Hall, Lindsay Beyerstein, and Loren Pankratz.

The 2015 Skeptic’s Toolbox takes place August 6–9 in Eugene, Oregon.  Reserve your place now!