Book Club: Malcolm Gladwell’s “The Tipping Point: How Little Things Can Make a Big Difference”

Thursday, June 18th 2009 at 6:30 pm
Thursday, June 18th 2009 at 8:00 pm
Muhlenberg Library, 209 W. 23rd St (7th Ave.), Third Floor, New York, NY 10021

"The best way to understand the dramatic transformation of unknown bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, or any other number of the other mysterious changes that mark everyday life," writes Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviours spread just like viruses do."

Although anyone familiar with the theory of memetics will recognize this concept, The Tipping Point has quite a few interesting twists on the subject. This New York Times bestseller is now available in paperback.

Join us even if you haven't finished reading. The CFI/SHSNY Book Club is open to all ... and free! Every CFI/SHSNY Book Club Meet is a Book Swap, too. Bring the books gathering dust on your shelves and take your pick of other readers' castaways. The leftovers? Donated to the Muhlenberg.

Directions to the Muhlenberg Library, 209 West 23rd Street (at 7th Ave.): 1 train to 23rd St. & 7th Ave., F or V to 23rd & 6th, C or E to 23rd & 8th; #23 or #20 bus to 23rd & 7th. Parking garages at 170 and 101 West 23rd. The library has an elevator to the 3rd floor Community Room.