If I compare the objectivity in reporting and commentary of MSNBC with Fox News, the difference is stunning.
IMO, with the exception of PBS (a non-profit), MSNBC has the most knowledgeable and objective reporters and commentators.
I do recognize that News Media in the past was usually a financial burden to the broadcast or publishing companies. It was more of a public service, which is actually required by law. Every news media was required to devote a certain amount of time on government issues of public concern.
With the advent of cable and the much larger market it was inevitable that in order to maintain a profitable market share, almost all News Media now employ a form of entertainment and pathos to increase audiences.
And as Trump is a natural TV personality through his TV show The Apprentice, he was able to manipulate his popularity by getting free time, for any of his outrageous claims and antics. He was a money maker for every News Medium that wanted to increase their ratings.
Oh a little news flash, Trump has started his own News Broadcast on Facebook. God help us all! (and I’m an atheist)
Which is the real thing to be concerned about, the desire to sell news in the end is not compatible with presenting objective and unbiased reporting.
I also think that Fox News is a troubling example of this. Comedians like Stephen Colbert made fun of the shock effect that Fox “News” constantly tries to achieve with it viewers, making fun of Bill O’Reilly’s shock journalism with his “Threat Down.” Remember how scary BEARS! are.
Even Fox eventually got rid of totally ridiculous purveyors of this like Glenn Beck and Sarah Palin but much of the damage is already done. How many people refused to vote for Clinton due to years of being told just how dangerous Democrats were based on this highly skewed form of “journalism”.
If Obama was even close to being the evil overlord the Fox network painted him as for years then the US would no longer exist and it certainly wouldn’t have been able to remove him from power through an election. It also created a ready audience for outright liars like trump who claimed for years that Obama wasn’t even born in America based on nothing more than rumors created by people who were offended that a black man had become president.
Trump as president was made entirely possible by how detached from reality much of the reporting in the US has become, but the worst offenders are on the far right and Breitbart is the worst of that not even caring to conceal the deeply racist aspects of the journal. In fact it takes pride in being the meeting group for the alt-right - which is just another for ugly old racism.
Trump condemns most media he doesn’t control as being “fake” news, but the critical factor to understand is that almost everything that trump communicates is meant to deceive not inform.
Everything trump says is entirely based on the evidence about 5% of the time and entirely devoid of evidence about 15% with a heavy focus to being mostly false almost 70% of the time. That could only be possible by intent.
Trump “news” is in fact the Big Lie.